4 years after launching my current brand and website, I finally realised it was time for a refresh.
As a designer who spends so much time working on my client’s brands and websites, my own is often at the bottom of my to-do list. But I’m finally changing that.
It’s time to practice what I preach when it comes to my own brand and website
When I look at my brand and website now, I can see exactly what isn’t working and most of all what’s missing. There are things I always encourage my clients to do that I haven’t done for myself at all.
These include:
- Getting professional brand photos taken
- Getting professional help with copywriting
- Having social media templates that are set up so you actually use them and they actually make your life easier
And I don’t just recommend these things to my clients because they are nice things to do, I recommend them because they help you sell more. They really do, check out my client’s fantastic results here.
And when you don’t have these things in place you will be scrambling around with vague messaging and thrown together visuals that take way too long to put together and don’t convert at the rate they should.
And I am honestly feeling the effects of that in my business now and I’m ready to step up and practice what I preach. I am relieved even thinking about how solid and clear my brand and website will be once this work is done!
When the messaging is vague, the design follows
A huge thing that is missing from the site at the moment is the messaging I’ve been working on for the last year.
I’ve been part of Yasmin Vorajee’s Multiplier program which has helped me create a magnetic message and really learn how to speak to my ideal client. I have implemented some of this tone of voice and way of speaking to my client on LinkedIn (connect with me here), but not really on my website.
And with my new understanding of the power and importance of messaging, I know I can’t just shoehorn it in, it has to be a holistic approach.
I want every word and every layout to ooze my trademark transformation (which is: Hidden Gem to High Impact Brand – I help ambitious female entrepreneurs turn their brilliance into a bold brand and powerful website that gets them seen and paid well.)
Right now I think I hint towards that, but that’s not good enough anymore. My approach and message needs to be crystal clear from the second someone interacts with my business.
What brand style will attract better clients?
Take the quiz to discover the visual direction that will build trust with the type of organisations you actually want to work with.
You get to see behind the curtain of the brand and website design process
Showing you this process will give you a chance to see behind the curtain and get a real feel for what it’s like to work with me.
And I think it’s easier to share more details when I’m the client. I would never share these details in real-time if it was an actual client project, so I’m going to take this opportunity and run with it.
I’m going to let you what each step in the process looks like and how it makes me feel. It can be hard to let go of an old way of showing up in your business, even when you know it’s the right time. So this is also an opportunity to gain even more empathy for what a client goes through when they rebrand their business.
The Trailblazer Transformation Process
I truly believe in the power of the process I bring my clients through.
I’ve seen it do wonders for their businesses and get them to the level they knew they were capable of, they just needed some help to get there.
This process is something I’ve built and refined over the course of years of hard work. And client results have followed. My clients even get approached by global clients.
I am so ready to bring myself through the most up-to-date version of this process (officially named The Trailblazer Transformation Process) and reap the rewards for my own business.
Keep an eye out for the next instalment in this series…
