Positive Prospects
Founder Ciara Spillane
Location Dublin, Ireland
Website positiveprospects.ie
Where Ciara started:
Ciara from Positive Prospects was still delivering one-to-one career coaching, although she knew she wanted to shift towards delivering training and workshops for larger organisations.
Her existing DIY brand and website didn’t reflect the level she was operating at.
She needed to be seen as credible, professional and ready to work with high-level organisations.
Before:
After:
What I did:
I created a bold, striking brand and website that clearly positions Positive Prospects as a professional training and workshop provider.
The visual identity was designed to feel confident and authoritative, while still approachable.
The website highlights Ciara’s expertise and makes it immediately clear that she works with and can be trusted by large organisations.
The Results:
A clear shift from DIY to a professional, credible online presence
A brand & website that reflects the impact of her work
She exhibited at an industry leading conference for the first time
Enquiries from better-aligned organisations
“Shortly after we did the website, I exhibited at a large conference but I could not have done that with the branding I had. I wouldn't have felt comfortable because I was there with big companies…with my lovely branding I felt more like I deserve to be there.”
Ciara Spillane,
Founder of Positive Prospects
