West Assured

Co-Founders Edel Murphy, Catherine Howard & Gerry Kelly
Location Galway, Ireland
Website westassured.ie

Where West Assured started:

West Assured was launching their new ISO Certification firm with a clear point of difference.

They weren’t interested in following industry norms or blending in with competitors.

Their approach challenged the status quo and they needed a brand and website that reflected that confidence, leadership and clarity from the very beginning.

What I did:

I created a bold, high-impact brand and website that encapsulates West Assured’s expertise, values and distinctive approach.

The visual identity was designed to feel confident, modern and authoritative, clearly positioning them as leaders rather than followers.

Every element works together to communicate their value instantly, connect with their audience and reinforce trust before a conversation even begins.

The Results:

A bold brand and website that break from industry norms

Strong positioning as experts and leaders in their field

Clear communication of their value from the first interaction

A brand that supports growth and long-term credibility

Catherine Howard,
Co-Founder & COO of West Assured

“Amy pushed us in the best way to think about how our brand should be experienced online, and made sure every element reflected the heart of our vision.”

“Thoughtful, Creative, and Invested!

Amy Mc Design was instrumental in launching our new business, West Assured. From day one, Amy took the time to understand not just our business goals, but our passion for people and purpose.

Amy listened, translating our vision into a website that feels authentic, thoughtful, and representative of West Assured. Her creative approach and attention to detail meant the final design didn’t just meet the brief, it exceeded it.

Her collaborative style, fresh aesthetic, and deep care for getting it right made all the difference. We’re so proud of the result and incredibly grateful to have had Amy on our team.”