We all have those examples in our business when we worked with a client who we really clicked with and just instantly “got” the benefits of what we do.
They were also willing to put in the work to really get the most from these benefits.
Brand you’re way to great clients
The dream in business is of course is to have many more of these types of client relationships than ones that feel draining and where the client is making you jump through hoops to satisfy their every whim. With no trust whatsoever in your expertise or process.
There are many ways to make sure that the majority of your experiences with clients are the former, and you will probably have to employ more than one of them to get the results you want, but what I’m going to talk about, is how to do this with your branding.
It all starts with who you want to work with.
As you work with clients in your business you will begin to build up a very clear picture of who your ideal client is. Or maybe if you were very organised and well researched you had this clear picture before you started your business.
Either way, if you want to attract more of these type of clients into your business, this ideal client should be the basis of your branding design.
Who are your ideal clients?
What their likes and dislikes are and what they are looking for from a service provider like you, should all be considered when your design is being developed. If you want to attract these types of clients it makes complete sense that you have to appeal to them.
And what’s great about branding is that it’s subtle and it’s influence is sometimes more subconscious than conscious. This means that your ideal potential clients won’t feel shouted at and like they are being overly sold to. Instead they will feel like they are in the right place when they land on your social media or website or wherever they find you.
They will get the sense that you get them.
This is the first step to getting more clients who get you.
Investing in your brand shows you take your ideal client’s problems seriously.
This sense of connection to you and your business they will get, is a result of the investment you have made in your branding.
When you are at a point in your business when you know you want to make improvements and start working with more high quality clients, you will have to put in the work.
Getting more ideal clients to invest in your business won’t just come from wishing for it. If only. It will only come when you put aside the time and put the necessary changes into motion.
Your branding so far
I’m guessing your branding isn’t something you’ve already put a lot of time, and let’s face it, money into if you find you’re not working with enough of the right type of clients for you.
Chances are you got a simple logo done and are working with free social media templates on Canva and that’s done the job so far. But that’s the thing, what’s worked “so far” will only get you “so far”.
You’ve realised you need to level-up how and who you present yourself to, to reach your new business goals. And it’s ok. It’s ok that you mightn’t have considered the importance of a complete and unique brand to represent your business when you started out.
You were busy starting out. And that’s the real challenge of running a business, getting it off the ground so you get a chance to start making these improvements that are going to make all the difference.
When you’re branding starts doing its magic
But once you do make this investment in intentionally crafting a brand that fully represents what you do and who you do it for, and you implement this brand correctly and consistently across your business, your ideal clients will see that you take their problem seriously.
Whatever problem you solve for your clients is a real problem for them, it’s holding them back in some way. They’ve probably tried to fix it themselves before. Maybe many different times in different ways.
It might be something they have been struggling with for years. They want to work with someone who takes this problem seriously. Because the more seriously you take a problem, the more likely you are to understand it and the more you understand it the more likely you are to have a solution that works.
That finally really works! You want your clients to see you as this type of no-brainer option.
You want them to be excited to work with you – the person who finally “gets it”. The person who will finally deliver what they say they are going to.
And you don’t want to make a potential client to work hard to see you as this type of option.
You don’t want them questioning your professionalism or expertise in any way. In fact, you don’t want them to have to work at all to see you the perfect-fit provider that you are. You want it to be obvious. Slap bang in their face obvious!
“I found them” you want them to think, “I’m definitely going to work with this business”, “Great, I can stop researching now, I’ve found the one”, “I can’t wait to get started”.
You want any of those statements to go through their heads when they engage with your business. Or a combination of all of them wouldn’t be too bad either.
What brand style will attract better clients?
Take the quiz to discover the visual direction that will build trust with the type of organisations you actually want to work with.
You will ultimately appeal to clients who are ready for what you offer and respect your expertise.
When you get yourself to this place where you’ve invested in your brand to attract the right type of clients for you, you will find that you are attracting clients who are actually ready for the service you provide.
Be seen as and treated like the expert you are, by the right people
A lot of the time, when you find yourself working with a client who seems not to fully trust your expertise or is taking over and dictating the process of your service, it’s actually because they are not ready to work with you.
Maybe they weren’t ready to part with the investment they made. Maybe they’re afraid your service won’t actually fix their problem, so they turn to micro-managing the work you do to help ease this worry.
It might feel like a good idea in the moment for them, but we know micro-managing has never made anybody’s work or the results they provide better.
Ever.
So when you invest in your branding, improve your marketing and how you present yourself in general, get ready to work with clients who trust you and let you do your thing. You’ve put in the effort to attract these kind of clients so you deserve to enjoy every minute of working with them.
Are you ready to attract more clients who see you as the perfect provider for them?
