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June 1, 2021
Branding

The biggest branding design myth (that you need to stop believing)

MYTH: Branding design is just a logo

This is something I see a lot of business-owners believing. But I completely understand why this might be the case, it’s usually because there’s no one putting in the effort to explain why this isn’t the case. And if branding is not your area of expertise, how are you supposed to know all the ins and outs? 

Branding design is in fact, at the very least, made up of 4 essential visual elements. Each of which has sub-categories. Keep reading to get to know the categories, as they are each important for your business.

1. Logo Design

Primary Logo (Your main logo to be used in the most prominent places)

Alternative Logo (A more condensed version of your primary logo to be used in secondary places)

Submark (A symbol of your brand that can be used in the smallest places eg. website favicon)

2. Colour Palette

You will have a colour palette of about 6 colours that represent your brand. You need the correct colour values of these colours when using them in different places.

For screen (website, social media etc.) you’ll need to know:

RGB colour values

Hex Codes

For print (business cards, leaflets etc.) you’ll need to know:

– Uncoated CMYK colour values

Coated CMYK colour values

Uncoated Pantone colour values

Coated Pantone colour values Female Entrepreneurs Ireland | Branding & Web Design | Amy Mc Design

3. Brand Fonts

You will need a font for your:

Headlines

Body copy

4. Brand Guidelines

A pdf guide detailing all the elements and rules of your branding across relevant media. Following these guidelines will keep all of your future designs consistent and correct. So as you can see branding design is a lot more than a logo! I hope this helps you the next time someone tells you you just need a logo for your business. You can refer back to this post to get a clear explanation of what branding design ACTUALLY is.

 

Let me know in the comments of you found this post useful and if you now understand that branding design is more than a logo.

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Amy completely revamped our organisation's website. It was a huge undertaking as the website is bilingual (English and Irish), houses a lot of important documents and material for the schools we represent, and needed to have many extra functions (interactive map, sign-in option, access to documents for members only and so on). Not only does the website function seamlessly, Amy also ensured that the site looks and feels streamlined, modern and very attractive. Our brand feels strong and our school principals are delighted with the ease with which they can now access the materials they need. It has strengthened our professional profile ten-fold. Amy herself was attentive, patient and so easy to contact throughout the whole process. I understood that this would involve a lot of extra time and attention from her to get such a big site up and running but there was never a point at which I didn't feel supported and heard. Go raibh míle maith agat, Amy, táimid an-sásta le www.foras.ie
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Amy is just great at what she does. I loved how she worked with me. She understood this was a journey for me and she was with me on it, supporting and helping wherever she could. She absolutely nailed what it was all about for me with the branding and the attention to detail in her work is the best I've seen. It was a pleasure to work with Amy and I'd highly recommend her to anyone looking to put something together who needs her outstanding skills, guidance and support.
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Highly recommended! Amy transformed my website and branding. She was so easy to work with and kept everything on track. Amy quickly understood the kind of website I wanted to put out there and perfectly captured my brand feelings, and values. I'm more than pleased with the transformation and it is something I'm proud to share now. Don't hesitate, book her if you want someone to bring your vision to reality!
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Amy helped me come up with the branding (logo and colours) for a new online business. We are a very small business and she was flexible throughout. I found her very easy to work with, very professional, and her standard very high. Creatively she is excellent, but she is also very efficient. She tailored her work to match what I needed, and I couldn't recommend her enough. She added my brand colours and logos to Canva too which I love as it makes it very easy for me now to create things using my logo.

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