Web Design that helped double her revenue

Web design is a powerful tool for increasing revenue when used strategically.

Fiona is a copywriter who works with charities, non-profits and ethical brands. She came to me to design her brand and website not only because she knew she wanted something full of personality, but she also wanted real business results.

And that is exactly what she got. She doubled her revenue in the second year of her business. When you have a brand and website that backs you up, incredible things like this can happen.

Web design matters when you’re building credibility

When Fiona came to me, she had started her business, but she didn’t have a website that captured all of her experience.

Fiona was doing fine with word of mouth enquiries but she knew she could be doing better with her own marketing and how she presented her business. Web design was key to these improvements.

Instead of individually emailing samples of work to interested leads, sending a link to a polished, professional website would be a much better approach. Saving time and being much more impressive to her potential clients.

In this way, web design is crucial when building upon the reputation you have already built in your industry. Your website is the central hub of your business that builds trust and makes a connection with your audience.

This website needed to get results, not just look good

With the type of clients Fiona works with, her approach and her personality, I knew her branding was going to be crucial to her website achieving big results.

From listening carefully to her brief, I knew she wanted to avoid anything generic or “beige”. Or as she put it, she wanted something professional but not formal. Warmth and empathy were what she wanted to get across, she didn’t want to blend in with anything corporate.

Focusing on these aspects of Fiona’s approach and infusing them into her brand visuals would do so much work in attracting the right type of clients who share Fiona’s values.

We got to work creating the brand and website of Fiona’s dreams. Check the out website with the brand in action here.

Launching the website and it’s immediate impact

When we had done all the creative work, Fiona had given all her feedback and I made the last vital adjustments, we were ready to launch the brand and website.

The fantastic photos by DOK Photography were in place,  the colour palette and playful icons all working together and we knew all the effort we put in was going to have a big impact.

Check out what Fiona shared on LinkedIn when the site launched:

The positive feedback from Fiona’s peers came in quickly. People in her life outside of the industry could also see that the brand and website had absolutely captured her essence and what makes her so good at what she does.

More importantly, her enquiries increased from the week the site launched!

Why good web design attracts better clients

So we knew that the brand and website looked good, but is that really going to make a difference to the bottom line?

At the end of the day, as a business-owner I know you want a return on your investment in web design services. And unfortunately this isn’t something every business-owners gets.

What made it possible for Fiona to double her revenue once she had the support of a high-impact brand and website was that she cared about the details.

She didn’t want a generic website without any consideration for branding. She didn’t want to just stick to stock photos. She used her greatest skill to create the engaging and converting website copy.

When someone cares about these details and makes sure they are implemented to the highest standard, that’s when the money comes back to you…and then some!

“The website has paid for itself many times over.”
Fiona Rickard

Fiona catered exactly to the clients she serves in a thorough and thoughtful way, making people who had heard of her more likely to reach out. And new people who came across her couldn’t believe their luck that the exact person they needed presented themselves eye-catching and persuasive way.

(If you want to know what style will help you attract better clients, take the brand style quiz here.)

It’s not magic, but these details do really make a difference to the amount of money your business makes. Remember this when it’s time for you to invest in web design.

My client Ciara got similar results which you can check out here.

Is investing in quality web design worth it early on?

Fiona’s approach was to invest in web design early on in her business, which I understand can feel really scary and overwhelming.

I’ve broken down what website costs to expect and my own prices in this post if you’re thinking of investing.

But it’s been such a driver of growth for her she couldn’t be more delighted with that decision.

Doubling her revenue in her second year wasn’t a coincidence, the website played a huge role in backing up the brilliance Fiona had built over the years, so dream clients she had never worked with before started to reach out.

This brand and website is now a solid foundation for her to continue to build on. Investing early means that she has set herself up in the best way possible.

It was a dream for Fiona to start her own business, why wouldn’t she give it everything and shine her light bright? It has completely paid off and I’m so proud to have played a part in this inspiring project.