I’m the client now part 6: What I changed on my Work With Me page

For a long time my Work With Me page was doing something I see on so many service provider websites, and it took me a while to notice.

It was explaining my process in too much detail. I felt like I was being thorough but I was actually overwhelming my ideal clients with information and also boring them in the process.

The problem is that your process matters to you because use it every day. But someone landing on your Work With Me page for the first time doesn’t care about your process yet. They care about whether you can get them the result they are looking for, and whether working with you feels like the right fit.

When I finally looked at my own page with fresh eyes I realised it read more like an internal document than a sales page. It definitely wasn’t doing the job of helping the right people decide to book a call with me.

So I restructured the whole page around outcomes first and weaving the process in where it actually supports my work. The difference in how the page reads now compared to before is significant, and I want to walk you through exactly what changed and why.

I am Amy, a brand and website designer who works with consultants and service providers ready to show up at the level their expertise deserves.

If your website is not converting the way you know it should, book a Brand and Website Audit to see exactly what needs to change. 

Why my old Work With Me page was full of process details nobody wanted to read

When I originally built my Work With Me page I approached it the way I would approach explaining my services to another designer.

I walked through each phase of my process, described what happens during discovery and what the design stage involves and how handover works. It felt complete because I was covering everything someone might want to know.

The problem was that I was answering questions nobody was actually asking at that point in their journey.

Someone landing on a Work With Me page is usually trying to figure out whether you can help them get the result they need, and whether you seem like someone they would want to work with.

They are not yet at the stage of wanting to understand exactly how many rounds of revisions are included or what happens in week three.

Those details matter eventually, but they matter after the person has already decided they are interested.

I see this pattern constantly when reviewing websites for service providers and consultants. The Work With Me page becomes a process explainer because that is what feels natural to write.

You know your process inside out, you have refined it over years of client work, and it genuinely is one of the things that makes working with you different. So it makes sense that you would want to explain it.

My old page was informative but flat, and it gave people very little emotional reason to take the next step.

The shift from explaining how I work to showing what clients actually achieve

Instead of opening with how I work, I started with what working with me actually delivers.

This is what your ideal client is trying to picture when they land on your page, and if you make them scroll through a timeline of phases before they see any proof that you get results, most of them will leave before they reach the good stuff.

I looked back at past projects and pulled out the specific changes clients had experienced.

Not vague statements about feeling more confident or having a better website, but concrete results like:

• Booking higher-value clients,
• Being approached by organisations that previously felt out of reach
• Finally having marketing that matched the level of work they were doing.

These are the details that make someone stop scrolling and think this is exactly what I need.

When you lead with outcomes, you are showing someone what is possible for them before you ask them to care about how you deliver it.

This does not mean your process disappears entirely. It means your process gets introduced after the person already wants what you are offering, which makes them far more interested in understanding how you will get them there.

How I kept my signature process visible without making it the main event

The goal wasn’t to hide my process entirely because it genuinely is part of what makes working with me different from working with someone else.

But there is a difference between featuring your process as supporting information and making it the centrepiece of the entire page.

What I did instead was position my process as the bridge between the outcomes someone wants and how they actually get there. Once a reader has seen the results I have delivered for other clients, they naturally start wondering how that happens. That curiosity is when your process becomes interesting to them, not before.

I kept the process section shorter than it used to be and focused on the parts that would matter most to someone considering working with me, things like:

• How we collaborate
• What to expect at each stage
• How I make sure the final result actually reflects their business

I broke the information into scannable sections that someone could glance at and quickly understand.

When your process supports your outcomes rather than competing with them for attention, the whole page feels more focused and easier to move through.

What a Work With Me page needs to do before someone decides to book a call

Your Work With Me page has one job before anything else happens. It needs to make the right person feel certain that reaching out is worth their time.

What actually moves someone from reading to reaching out is a combination of three things working together:

• They can see themselves in the outcomes you have delivered for others
• They trust that you understand the specific problem they are trying to solve
• They get a clear sense of what working with you would feel like before they commit to a conversation

If any one of these is missing, the page feels incomplete even if every other element is well written and nicely designed.

Someone might read the whole thing and still leave without taking action because they were never given enough reason to believe this was the right fit for them specifically.

Frequently Asked Questions

Do I need to completely rewrite my Work With Me page or can I just rearrange what I already have?

In most cases you do not need to start from scratch. The content you have written probably contains valuable information, it is just in the wrong order or given too much weight in the wrong places.

Start by moving your outcomes and client results to the top of the page and repositioning your process as supporting context that comes later. That restructuring alone can make a significant difference to how the page reads and whether people feel compelled to take the next step.

What if I do not have many client results or testimonials to feature yet?

You can still lead with outcomes by describing the transformation your work delivers, even if you frame it as what clients typically experience rather than specific case studies. Focus on the problem you solve and the end result someone walks away with.

As you gather more testimonials and concrete examples, you can swap in those details later without needing to restructure the whole page.

If your Work With Me page is doing more explaining than convincing

You have probably written and rewritten that page more times than you want to admit. And each version felt like it should be working better than it actually does.

The pattern I see constantly is service providers and consultants who have genuinely impressive results but bury them under process explanations and operational details.

The expertise is there but the page itself is not doing the work of helping the right people see themselves as your next client.

If you are wondering whether your website is underselling what you actually deliver, a Brand and Website Audit will show you exactly what needs to change.

I review your site with the same lens I used on my own pages and give you clear recommendations you can act on immediately. You can book yours here.

And if you want to start understanding what makes a brand impossible to overlook, The Wow Factor Masterclass walks you through how branding takes you from blending in to being the obvious choice.

It is free and you can watch it here whenever you are ready.

If you want to see the previous video in the series, check out what I changed on my about page here.