Your website’s not doing you any favours

Your website’s not doing you any favours, and it’s not because you’re not experienced.

I know that you’ve spent years building up your experience in corporate, even before you started your business.

And within your business, you’ve made sure that your clients receive top-notch service from you every time. And the results your work has gotten your clients has been fantastic, you’ve got the testimonials to prove it.

In this post I’m going to break down how your website isn’t doing all of this excellent experience justice.

When experience isn’t obvious, doubt creeps in

In our online world people assess whether they think you are a credible option very quickly. Whether they’ve heard about you through a contact or they find you on social media or Google, there are steps they take before they get in contact with you.

They make a snap judgement. They decide what level you operate on, they decide whether you’re an amateur or someone who really knows what they are doing.

And they do this based on what they see.

If your website screams “DIY placeholder” they’ll see a beginner.

If your website exudes the confidence of a purpose built website, they think “Wow, she really does know what she’s doing”.

And this all happens in seconds.

Ask yourself what a cold prospects reaction to your website would likely be? Are they underwhelmed or impressed?

You can never just presume that people who don’t know you will see that you’re an expert in your field if you don’t present yourself that way.

You have to prove it.

The cost of a website that undersells you

You’ve probably experienced the effects of having a website that undersells you in your own business.

Do you relate to the following:

• Constantly being asked or feeling like you have to prove yourself
• A long, exhausting sales process that often goes nowhere
• Resistance to the fees you charge
• Being overlooked by larger organisations who you know would be a perfect match for what you do

You wish potential clients would just get how good you are. You know your current clients love what you do, but you need more of these types of clients.

And the process of booking them needs to be easier.

Your website needs to clearly signal the kind of expert you are.

What a strong brand and website actually do

As we’ve established if your online presence doesn’t immediately reflect your level of expertise, doubt creeps into your potential clients mind.

A strong brand and website remove any doubt about your expertise or how you deliver you work.

A strong brand and website make it easier for the large organisation you love working with and have the budget to pay you properly, to say yes to hiring you.

When your brand and website do their job properly:

• You’re expertise is obvious
• Your credibility is seen instantly
• Your fees make sense

You brand and website will be designed completely with your ideal client in mind, so there will be no doubt in their mind.

They will see you as the right expert for them.

Why “good enough” design keeps you from growing

DIY websites and their platform serves a purpose. Of course they do. But they really are a short-term solution if you’re a B2B service provider who wants to be taken seriously by large organisations.

When you build a website and maybe even a brand yourself, it makes total sense that your level of expertise in your own field won’t shine through. You’re not a professional designer, so how can you be expected to create something that secures trust from your ideal clients.

Maybe after a year or two of having your DIY website live you start to feel the disconnect. The disconnect of your dream clients not getting how amazing you are.

Those feelings don’t come from nowhere, you have probably seen a dip in bookings or you continue to get booked by the type of clients you’ve outgrown.

When you feel that way, it’s time to do something about it.

It’s time to work with a designer who gets your brilliance and knows how to make sure the right people see it.

Be seen at the right level

I specialise in making sure my clients expertise is seen, trusted and paid accordingly with strategic brand & web design.

If you’re moving from the DIY phase and you’re not ready for a fully custom design project that could take months, I have two different offers that might suit you.

The Catalyst Experience

Your brand and website make a huge difference in how your business is perceived. And you want to be seen as the expert you already are as soon as possible.

This is why I created The Catalyst Experience. It has all of the wonderful benefits of a custom design project, but with a much more streamlined process.

So what that means for you is, you are going to walk away with a fantastic brand and website that will magnetise your dream clients to you in a matter of weeks.

Check out more about The Catalyst Experience here.

Mini Brand Breakthrough

If you’d rather get my advice and input on your current brand and website rather than hiring me to re-do it just yet, then the Mini Brand Breakthrough could be the perfect option for you.

This is a brand and website audit where I will analyse what you currently have and give you detailed feedback on a live call. Having a live call with me also gives you a chance to ask any questions you have or delve into specific topics that interest you most.

And it doesn’t stop there. After the call I will send you the recording of the call, the presentation I showed you and you will have a week of email support from me.

Maybe you will be able to implement my recommendations yourself (I will be cheering you on if you can) but if you find that you loved my advice but you’re struggling to implement it, the price of your audit will be taken off any design packages you hire me for.

Interested? You can book your Mini Brand Breakthrough here.